Authors have a reputation for being slow adopters of technology, especially when it comes to their craft. To this day, there are even some well-known writers who refuse to use anything but a typewriter to draft and revise their work. Whatever your work style, building a professional online presence is paramount to an author’s success in today’s competitive, quick-moving climate – and that includes social media. Read through for a list of ways that authors can get the most out of getting online.
Free marketing – Are you a self-published author? Chances are you do not have a marketing or publicity budget. That’s where social media comes in. The more active and engaging you are on social media – and the more platforms you choose to incorporate into your online portfolio – the better your opportunity to reach not only readers, but also entertainment outlets and social media influencers who might be interested in learning more about your work.
Establishing your brand – What do you want readers to imagine when they think of your work? Your social media profiles are an extension of your personality, and they give you more room to express your interests and your passions with readers. They also give you a space to provide context and additional insight on your writing, and to tease upcoming projects or public appearances.
Engaging with the community – No matter which niche your writing appeals to, there is a corner of the Internet devoted to just that genre. Young adult literature, for example, has a robust following on Instagram, Twitter, YouTube, Goodreads, and Tumblr. Whether you’re just starting out, or if you’ve been writing for decades, try to identify some key people to follow on social media platforms. It will keep you better up to date on evolving consumer trends and opinions in your corner of the industry.
Connecting with your readers – Some authors avoid the Internet because they don’t want to come across negative reviews or comments about their work, and that’s completely understandable. It certainly isn’t a good feeling to come across negative reviews of your writing on Goodreads or Twitter, but for the most part, social media users are learning to tag authors in positive reviews of their work while not tagging them in negative reviews. Not everyone will like your writing, but using social media makes it easier to connect with the readers who do.
Giving you a break from writing! – Okay, this might seem a little counterintuitive but let’s face it – procrastination is inevitable, right? Social media can certainly be a huge distraction, but many authors also find themselves feeling recharged after spending a few minutes on Instagram or Twitter. If you are connected with many writers online, it can help to support and inspire each other to reach your writing goals. Image-heavy platforms like Instagram and Tumblr can often spark something in your imagination that might just help you dig yourself out of that writing rut.